Can podcasting increase auto sales? Ford thinks so.

It’s been 25 years since Ford Motor Company rolled out a new model of the 2021 Ford Bronco and it’s intending to use podcasting as a marketing tool to rejuvenate interest. The classic American automaker will produce a new eight-episode documentary podcast titled Bring Back Bronco, due to be released on August 10th.

Hosted by former National Public Radio transportation and economics correspondent Sonari Glinton, this podcast will have a wide range of topics to cover around the classic Ford model.

The Bronco, which first hit American highways in 1965 was sidelined in 1996, two years after the O.J. Simpson police chase on television that tarnished the reputation of the brand. Though an eyesore on the brand legacy, the podcast will cover the O.J. Simpson trial and the role it played in the halt of the Bronco’s production. To conclude the series the podcast will share the stories of how several dedicated Ford employees brought the iconic model from automobile extinction.

Making this eight part podcast series wasn’t cheap. Estimates say the budget to create the project was in the six-figure range.

When the ink dried on Spotify’s groundbreaking $100 million deal with podstar, Joe Rogan it signaled that podcasting has reached the big time. With a decline in traditional television viewing, brands are seeing podcasting as a viable advertising and storytelling medium now more than ever.

The release of the 2021 Ford Bronco has ignited a fire of interest amongst American automobile enthusiasts and consumers. While embracing the classic elements of the old school models it gives a twist of modern design that is built to take on the Jeep Wrangler for off-road supremacy.

Bring Back Bronco is something that podcast fans are going to be excited to hear, but the jury is still out to see if this will result in higher car sales for the 2021 Bronco in the midst of a global pandemic.

This is something we at OPP News will certainly be watching.

Corey Cambridge, Editor in Chief at OPP News.

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